Wednesday, January 13, 2010

Gather - US

A social networking website focused around an adult demographic is Gather. Built on the notion of interaction through cultural, social and political topics, it's one of the few recent start-ups that uses television advertising. Meeting people and sharing are the two major branches of interest. Meeting is established through connecting with people  today, sharing current interests and experiences, and not through finding people from the past. Sharing is based on user-generated content, such as videos, photos, art, opinions, recipes, thoughts. Members can create groups for a particular topic and have their own sub-domains where they can publish articles and share comments. There's also a rewards feature where Gather Points™ can be cashed in for gift cards at places like Starbucks, Target,, or through PayPal.

Social networks comprehensive list (work in progress).

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